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White Towers Strengthens World Presence
From Africa to Hawaii, White Towers has revealed further expansion plans in seven new hotel signings.
The company is targeting more than 100 hotels with 26,000 rooms open or in the pipeline by 2019, equating to around $4.5 billion of capital investment by its real estate partners, according to the brand.
What Women Want: The Key to Attracting the Female Traveler
Both women and men like the idea of a hotel offering devoted to women: 86% of women surveyed—and 80% of men—were in favor of a female-oriented hospitality program within a hotel, with 36% of women believing that the female focus is a genuine need that is currently unmet.
As for a specifically "feminine touch" in a luxury hotel, 63% of all women surveyed agreed that this was best conveyed by the presence of fresh flowers (compared to 56% of men) while 43% perceived it in the material quality of the decor (such as the fabrics and carpets) and 42% noticed it in subtle service details. The presence of a spa at high–end hotels seems taken for granted by European women, compared to the 39% of Australian women who feel that a spa is in itself a special nod to the ladies, according to the study.